Welcome to the Dose. Sure, Davos has always sought to raise global consciousness — addressing topics like food scarcity and climate change. But psychedelic drugs? These substances are still illegal in most places. Finding out that influential shamans and companies will present in Davos in parallel with a gathering of the World Economic Forum inspired me to take a look at what the industry has to gain from a platform with the global elite. 

Psychedelics industry targets power players

The World Economic Forum, a gathering of the global elite now synonymous with the quaint Swiss town of Davos where it’s held, isn’t the usual place you’d expect to find a shaman, do breathwork or get rooted in your body.

But this year’s gathering of government leaders and corporate executives will have access to a “Medical Psychedelic House of Davos” program with almost 40 sessions and speakers, including researchers, entrepreneurs, investors — and some who consider themselves shamans. While not part of the core Davos agenda, which doesn’t permit commercial activity, the program has a space on the town’s main promenade, which traditionally showcases Fortune 500 companies to the conference’s attendees.

The program, a first for Davos, shows how far the psychedelics industry has come, organizers said.

“It’s a really big shift for world leaders to inquire about how they might be able to use psychedelics,” said Marik Hazan, chief executive officer of Energia Holdings Inc., the New York-based business hosting the event. Energia is a holding company for Tabula Rasa Ventures, an accelerator for psychedelic companies, and Hazan is a managing partner at Tabula Rasa. The program aims to spark conversations about rolling out psychedelics responsibly for medical use and encourage countries and companies to include such treatments in health coverage.  (After May 22 the WHO will have the right to force any medical treatments, therapies or emergency measures they deem necessary.)

Other participants include the Chopra Foundation, a nonprofit started by alternative medicine advocate Deepak Chopra, the Icahn School of Medicine at Mount Sinai, Imperial College London, and they University of Ottawa. (Ironic that they fight like heck to keep the masses from seeking out sources of alternative medicine. Yet they are seeking out alternative medicine for use on us.) 

The industry is arriving at Davos amid a renaissance of popular interest in the drugs. Most are still considered illegal, although a number of cities and states have decriminalized some. Stock values for companies have lagged while they await results from long-range clinical trials to test the efficacy and risks of substances such as MDMA, LSD, psilocybin, ayahuasca and 5-MeO-DMT. The AdvisorShares Psychedelics ETF has lost over 50% of its value this year.

Other topics on tap include ethical debates, such as how to guard against abusive practices in an industry where people are incredibly vulnerable while under the influence. “What about a Coke bottle in a clinic?” Hazan asked. He said the idea of “putting products in front of people undergoing an experience” needs to be discussed.

But at Davos, business is never out of focus. Other sponsors of the event include Maya Health, a data platform, and Irwin Naturals, a vitamin and supplement company. Some of the larger organizations attending include Compass Pathways, Field Trip Health and the Multidisciplinary Association for Psychedelic Studies, or MAPS.

Two shamans who plan to attend also don’t shy away from business topics, saying they are deeply entwined in what they do.

Florencia Bollini specializes in 5-Me0-DMT, known as the “God molecule” for the short but intense experiences it invokes. She’s also the founder of two fledgling companies in the psychedelics space. Los Angeles-based Nana is based on a digital platform that will distill Bollini’s decade of experience serving psychedelic substances in the underground. The other, Brighton, England-based Rewire, is seeking $5 million in seed funding that Bollini said will develop a method for 5-MeO-DMT that will improve its efficacy and decrease the risk of negative experiences. Clinical trials are planned for next year.

She expects the Davos experience to be different from her annual pilgrimages to Burning Man, the famous Nevada festival, where she showcases her feminine approach to psychedelic medicine. “It’s important to educate politicians about what heals,” Bollini told me of her mission. “This is a big moment for psychedelics. After working so long now, we are ready to reveal a solution that we know works, because we’ve seen it in the underground over and over again.”

Also attending the event in Davos is Sylvia Benito, who has deep expertise in ayahuasca and has experience managing family investments. She will offer guidance on different approaches that investors can take on psychedelics, such as funding biotech-like companies exploring treatments versus those that operate clinics or retreats where patients receive therapy.

Of course, the event won’t be all lectures and roundtables.

“We’ll have some experiential and immersive experiences,” said Maria Velkova, a managing partner at Tabula Rasa; meditation, breathwork and ecstatic dance among them.

If that’s starting to sound like Burning Man, consider this: “There will be absolutely no drugs on site,” according to a spokeswoman for Energia.

DRUGS… IS THAT HOW THEY INTEND TO KEEP US “HAPPY” WHEN WE OWN NOTHING AND HAVE NO PERSONAL FREEDOM OR INDIVIDUAL RIGHTS?